Snorre Bergerud on the Value of Creative Process

0:00:00
0:00:00
0:00:00
Snorre Bergerud in his studio in Vilnius, April 2026 ©Justė Urbonavičiūtė

We are back in a renowned producer's studio in Vilnius to discuss what AI means for music creation, why he aims to ignore social media discourse (and advises you to do the same), and how to help Lithuanian artists break out internationally – if they wish to do so.

"There are loads of Lithuanian artists who have everything it takes from a creative point of view to become an international success," says Snorre Bergerud, a Norwegian music producer, who has been working with Lithuanian artists since 2010.

"[But] there is a lack of infrastructure that can support those artists on their way. <...> If the Lithuanian cultural sphere – whether it's political or purely cultural – decides that it is valuable to be able to export Lithuanian music abroad, they have to invest money into it."

Hear the full interview with Snorre Bergerud hosted by Karolis Vyšniauskas, the editor of the NARA podcast:

This conversation is a continuation of their first podcast recording from two years ago. To this day, it remains the most downloaded episode of the Nauja Scena series, which is dedicated to new Lithuanian music.

In this meeting, the conversation focuses on broader questions regarding the creative environment in this day and age.

Using AI for creative tasks "implies that the process of making something isn't valuable. That only the result of that process is valuable. But most people want to perform the process."

Karolis Vyšniauskas, the editor of Nauja Scena series about the developments in the Lithuanian music scene. ©Justė Urbonavičiūtė
Karolis Vyšniauskas, the editor of Nauja Scena series about the developments in the Lithuanian music scene. ©Justė Urbonavičiūtė
"Things are visibly better in Lithuania now than they were when I came here, and that alone is inspiring for me," says Snorre Bergerud who has been building his life in Lithuania since 2010. "I love Lithuania. I love the people that I have in my life in Lithuania. I don't wanna leave it." ©Justė Urbonavičiūtė

The second part of the interview explores a rather controversial question that has been in the Lithuanian public space for some time: what to do – if anything – about Slavic influences in Lithuanian pop music; and how to keep creating art when the future is uncertain.

As a producer and recording engineer, Snorre Bergerud has worked with bands and artists such as Garbanotas, Jauti, Gabija Li, Monika Pundziūtė, Justinas Jarutis, Franks Fitts, Crucial Features, Barbora Matuzaitė, Mile Karale, šėtono močia, shishi, Sipas, Palėpė, Angelou, Sraigės efektas and many others.

He has also been documenting these artists during their time in the studio. See the gallery from recent recordings below.

šėtono močia ©Snorre Bergerud
šėtono močia ©Snorre Bergerud
Barbora Matuzaitė ©Snorre Bergerud
Barbora Matuzaitė ©Snorre Bergerud
Šarukas from Garbanotas ©Snorre Bergerud
Šarukas from Garbanotas ©Snorre Bergerud

"I love what I'm doing. There's nothing more entertaining for me than mixing a song or working with music production."

Gabija Li ©Snorre Bergerud
Gabija Li ©Snorre Bergerud
Monika Pundziūtė ©Snorre Bergerud
Monika Pundziūtė ©Snorre Bergerud
Palėpė ©Snorre Bergerud
Palėpė ©Snorre Bergerud
shishi ©Snorre Bergerud
shishi ©Snorre Bergerud
Vaida ©Snorre Bergerud
Vaida ©Snorre Bergerud
Mile Karale ©Snorre Bergerud
Mile Karale ©Snorre Bergerud
A map of Hardangerfjord in Norway hangs on the wall in the recording studio. ©Justė Urbonavičiūtė
A map of Hardangerfjord in Norway hangs on the wall in the recording studio. ©Justė Urbonavičiūtė

This episode is part of NARA series Nauja Scena exploring the new developments in the Lithuanian music scene. Explore all the publications here.

Subscribe to NARA podcast on Spotify and other podcast platforms.

NARA podcasts can be shared using the player‘s embed code or by sharing a link to the original publication on nara.lt website. Thoughts expressed on podcasts may be cited by including a link to the source and in accordance with the Copyright and Related Rights Act.